The Seafood Extravaganza
SPONSORSHIP & PRODUCT IMPLEMENTATION
Roles and responsibilities for this project included account management, event marketing, and product development.
Fobi teamed up with Canadian singer Aaron Pritchett and Sarah Bramley for a second time at the 10th Annual Seafood Extravaganza. As the Golden sponsor and ticketing technology provider, we were proud to help the Garrett Paquette Fund support families in need. As the project director, my goal was to surpass the success of our previous collaboration.
Streamlining the ticket download process stood out among the various challenges we faced. Our software team in Germany worked tirelessly to automate several steps, significantly improving the attendee experience. Although the new technology was supposed to be deployed in Canada after the event, I was determined to expedite its integration. I worked closely with our German team for weeks and acquired deep technical knowledge, which allowed me to guide Vancouver’s software team and accelerate product development across continents.
I also developed Fobi’s sponsorship strategy and launched a comprehensive campaign to increase ticket downloads, achieving a remarkable 95% download rate.
Once the volunteers and event organizers were familiarized with Fobi’s check-in technology, the collaboration between teams flourished. Volunteers accommodated last-minute guests while the Fobi team rearranged the floor map and updated tickets with new seat numbers. The outstanding coordination allowed us to increase the event capacity seamlessly. We achieved record-breaking sales and ensured every guest sat alongside their friends and family. By the end of the event, we had successfully raised over $129,000 for the Garrett Paquette Fund.
