The Qples Affiliate Program
PRODUCT DEVELOPMENT & LAUNCH
Roles and responsibilities for this project included product design, business development, revenue forecasting, and product marketing.
Qples is a coupon marketing platform that streamlines how consumer packaged goods (CPG) companies launch and manage campaigns. Because it charges brands every time shoppers print coupons, most revenue comes from a few larger CPGs, even when most clients are smaller, emerging brands.
Having worked in the Qples marketing and account management teams, I was determined to help smaller clients increase coupon prints. Through extensive consumer behavior research, I uncovered vibrant online coupon communities and influencers, which sparked the idea of introducing an affiliate program. A comprehensive analysis of our clients’ redemption rates, profit margin, and campaign costs confirmed the immense potential of this solution. It offered brands immediate reach to millions of shoppers, increased sales, and a guaranteed positive return on investment (ROI). Moreover, implementing the affiliate program would contribute to Qples’ revenue growth and foster customer retention.
With immediate project approval, I assumed the responsibility of overseeing product development, operations, and marketing leading up to the Qples Affiliate Program launch. Once the program was live, my role transitioned to business development, which involved forging partnerships with prominent content creators, negotiating commission structures, and ensuring affiliates’ optimal performance.
Today, the affiliate program is one of Qples’ key offerings and continuous to facilitate collaborations between brands and content creators. Notable creators included The Krazy Coupon Lady, Military Savings, Passionate Penny Pincher, and many others.
