Karina Guzman
PROFESSIONAL EXPERIENCE
TELUS
Vancouver, Canada 09/2023 – Present
Growth Market Account Manager
LinkSpree
Vancouver, Canada 01/2023 – Present
Co-Founder, Business Development & Marketing Consultant
- Established product roadmap, brand identity, positioning, and affiliate strategy for SaaS startup
- Developed sales pipeline, lead generation strategy, subscription business model, and pricing structure
- Fostered relations and closed pre-launch sales with enterprise accounts through outbound activities to ensure R&D funding (cold calls, LinkedIn networking, targeted email campaigns, and events)
- Doubled the user base and achieved top Google search rank through PR partnerships with IT magazines, creators, and review websites
- Employed a consultative approach to advise customers on product customizations and negotiated tailored pricing models to meet client budget constraints and company revenue objectives
Fobi AI
Vancouver, Canada 11/2021 – 01/2023
Business Development & Marketing Lead
- Strategized diversification into three new markets while maintaining steady operational costs
- Evaluated and presented revenue growth and risk mitigation opportunities to C-level executives using Excel forecasting, market research, reports, and presentations for 20+ projects
- Closed and managed marketing consulting services from negotiation to account management for affiliates and enterprise clients such as VOSS Water, Abbot’s Butcher, Enjoy Life, and Hip2Save
- Expedite product diversification across continents by 40% through cross-functional team collaboration
- Managed subsidiary’s marketing operations, including SEO tactics, PR, push notification and email marketing, events and webinars, and campaign performance tracking
Marketing Services Specialist
- Developed Fobi’s first affiliate program, improving customer retention and sales performance by 20% and creating a solution for CPG clients to link in-store sales with digital marketing campaigns
- Employed root cause analysis to redefine a B2C subsidiary’s business model, resulting in two new revenue streams and a 42% online traffic increase
- Launched consulting, IT, and marketing managed services to maximize average earnings per client
- Reached a 98% product migration when sponsoring partners’ events; notable partners include the PGA Tour Champion Adam Haddwin and Canadian Singer Aaron Pritchett
- Managed seven full-cycle project implementations for clients such as Revel XP and BDG Sports
Latincouver
Communications Specialist, 01/2021 – 11/2021
MCC Developments
Sales & Marketing Specialist, 03/2015 – 09/2018
AWARDS
Best Ticketing Technology Event Technology Awards 2022
Application & Submission
EDUCATION
Business Management
Langara College
Graduate with Distinction
Business Foundations
SELC Career College
Graduate with Distinction
Business Strategy & Transformation
Monterrey Institute of Technology
Academic Scholarship
Person-Centred Psychology
Gestalt Institute, Humanist University
Academic Scholarship
LANGUAGES
English
Bilingual
Spanish
Bilingual
French
Beginner